It changed the entire game and made the competition irrelevant. Apple created a phone that was completely in a league of its own. Apple wanted to break into the already crowded mobile phone manufacturing industry but didn't want to create just another phone. To change the rules of play to provide something very different from what the competition is providing but still to meet the same need to change the consumers' taste/preference and to be in a league of your own.Ī great example is what Apple did with the iPhone. I decided to read more about it.Īs a new entrant to any industry the best way to beat the competition is to make the competition irrelevant. Recently, I came across Blue Ocean Strategy while going through some of the strategic planning documents of the NGO I am currently consulting for.
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